How to Write a Business Plan Market Analysis

Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into a new business, their business plans are sure to impress. But you need not be an MBA to write a proper Market Analysis section in your business plan for your next business.

Below please find a generic sample of a Market Analysis, which you can use to help you do yours. You may wish to print this article and then apply your own analysis to your particular area and business model. I recommend that you read it and think on it for a day and then write a few things in the margins and take a legal pad and write out your thoughts in paragraph form and then go collect the data you need. It is not a difficult exercise and you should be able to do this quite stress free. Now then remember this is only a sample and it is something we used for a Franchised Outlet for a mobile car wash business, which is probably about the most simple business in the world and why we chose it to simplify your process. Keep it simple and use factual data and you will have a first class business plan with an excellent Market Analysis to help you impress bankers, investors and the capital you need to succeed.

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Market Analysis

Please refer to our feasibility study for in depth demographics analysis. Our chosen city study proves conclusive; a mobile car wash company will thrive and prosper under these ideal conditions. Although we will have a quicker return on investment than most The Car Wash Guys franchisees, we will not take our marketing plan lightly. It is our intention to absolutely conquer our market rather than simply possess a large percent of market share. We will follow the franchisors marketing plan to accelerate projected gross sales from our initial opening through the five-year renewal date.

Target Markets

Our target markets for personal car washing are:

Large Corporate Offices

Large Manufacturers

Multi-Tenant Businesses

Retail Centers

Strip Shopping Malls

Upper Class Residences

Our target markets for fleet sales, rideshare consumers, etc. are:

Bus Companies

Construction Companies

Corporate Offices With Sales Staff

Distribution Companies

Government Agencies

Large Companies With Pool Cars

Material Companies

Rent-A-Car Companies

Small Package Deliverers

Taxi Cab Companies

Trash/Refuse Companies

Trucking Companies

U.S.P.S.

Utility Companies

Warehouses-Wholesale

Our target markets for industrial cleaning include:

Amusement Parks

Cities-Sidewalks, Etc.

Government (Graffiti)

Heavy Equipment Companies

Horse Stables

Park Playground Equipment

Parking Structures

Property Management Companies

Railroad Yards

Retail Stores (Holiday Window Paint Removal)

Schools, Universities

Shopping Centers (Concrete)

As we solicit these types of accounts we will secure a large percentage of them. We will impact many of our competitors, both fixed and mobile. This will make them go on the defensive. One instinct of business owners that are backed into a corner is to attack. Often these competitors will call in favors from local politicians. They will try to pull rank because they have been in the community longer. The more money they have and the longer they have been established, the more weight they can pull.

It is important to know exactly how much the fixed site car wash owners participate in the community. Since you can never know too much about your competition, we will create a database in Microsoft Excel of all detail shops, car washes, mobile detailers and washers. Fixed car wash owners hate mobile car washes because they are capable of eating up 15% of their market share. If the car wash owners attempt to get city or county officials to change laws inhibiting our company, we will:

Alert the Media

Fax All Customers and Tell Them

Increase Car Wash Fundraisers

This will make our customers more loyal, aid us in community identity and give us free publicity that money cant buy. We will be able to tell the entire area how great and environmentally sound our services are.

To decrease the chance of backlash from fixed car wash owners, we will immediately market the entire city with the help of our franchisor and his marketing team. This week long comprehensive program is part of The Car Wash guys Bonzai and Blitz marketing program. Please see outline on the next page. Another adversary we might encounter are Sierra Club groups who dont understand our operation. We will lobby and educate these groups.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance in the Online Think Tank and solve the problems of the World; www.WorldThinkTank.net/ Article Source: http://EzineArticles.com/?expert=Lance_Winslow

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Insurance: Love It or Hate It, You Have to Have It!

You have done it! You have cleaned up your finances, figured out whats what, built up a wealth account, and you have even begun investing. There is no more debt, your time is freed up, and you have a nice little nest egg. Then it happens WHAM!!! You are involved in a major car accident and are seriously injured. Or maybe you are diagnosed with a serious illness. Either way, not only can you not work for a while, but you have heaps of medical bills. Are you prepared? If not, then all the hard work you have done to get yourself on stable financial ground and begin building wealth, is gone. If you cant pay those bills and you are sued, then faster than you can blink your assets will be sucked up to pay what you owe.

How would you feel if this happened to you? Really use your imagination and try to place yourself there. What is it worth to you to ensure that this never happens? What would you do to protect yourself?

What is protection? INSURANCE! Yes, it is easy to say, I dont really need it right now, or, I cant really afford it yet. Ill wait until Im making more money. No matter how tight money is, it will be far worse if anything happens to you and you are uninsured. Just remember you DO need it. The premium (charge you pay on a monthly/yearly basis) for insurance will protect you and family from financial loss in the event of accident, illness, fire, flood, or any other type of natural disaster.

Insurance is unavoidable if you own a car and/or a house. To qualify for a mortgage, you will be required to have home insurance because the bank wants to protect their investment. Just be sure to research insurance companies or make use of an insurance broker (you dont pay for their services, the insurance companies do) and make sure you have appropriate coverage. You dont want it to be too high and you dont want it to be too low. It should be based on the estimated rebuilding costs of your house, not on current market value. With car insurance, you will most likely have to show proof of some basic coverage to register the vehicle. Make sure you are comfortably covered in case of an accident and also for when you rent a car so you dont need to pay extra premiums.

It is also crucial that you have health insurance. Since the majority of artists do not have coverage from a regular employer, they need to purchase individual coverage. You can choose between fee-for-service insurance allows you to choose any physician although it is generally extremely expensive, or managed care lower costs but limited choices with regards to doctors and hospitals to which you have access. It is also recommended that you obtain a policy that:

will cover a major medical problem

will handle at least 80% of your costs after the deductible

is guaranteed renewable (they cant drop you or hike your premium cost if you get sick)

has a maximum lifetime benefit of at least $1 million

doesnt have large numbers of limits and exclusions

Recognize that insurance companies can be sneaky read policies carefully.

Other types of insurance include renters insurance, life insurance, and disability insurance. Renters insurance is important because your possessions are not covered under the homeowners policy of the person from whom you are renting. It also protects you from liability, either in you own home or elsewhere. Life insurance is something you need only if you have dependents. Dont let someone sell it to you otherwise. Disability insurance is important to have in place if you have a regularly paying job in the event that you become sick or injured and cannot work for a period of time.

Things to consider when shopping for insurance include:

1.How high a deductible you want to select. Higher deductibles will result in lower premium costs. Just make sure you can actually afford to cover the deductible. If you visit the doctor regularly for example, having a high deductible might not make sense.

2.Get quotes from several insurance agents. Dont be pressured into buying just because you have been given a quote. Talk to both independent agents (they can sell policies from different insurance companies) and captive agents (they represent one company). Getting referrals from friends and family members who are happy with their service and rates is a good way to shop. Then you know your insurance provider is tried and true.

3.Explore companies that will sell a policy directly to you. This may be cheaper since they avoid paying agents salaries.

4.The Consumer Reports Buying Guide can be an excellent resource for narrowing down your top choices.

5.If you are considering a lesser known company because of good rates, make sure you check them out carefully. Investigate qualifications, check with state insurance department, and research the companys financial stability. You dont want to be paying premiums for months or even years, only to discover that the company has gone out of business and will not pay your claim.

6.Always ask if you are eligible for any discounts.

It all comes down to protection and the feeling of security that goes along with it. If you do not have insurance, you may be putting your whole future on the line. No one wants lifes difficulties to pop up, but we cant avoid them forever and if they are big, then you could be financially ruined. And who wants the financial stress added to an already stressful situation of illness, injury, or losing your house or possessions? Again, really take the time to imagine how you would FEEL if any of this happened to you and you werent ready. You owe it to yourself and your loved ones to be prepared. Dont let all your hard work go to waste. Get insurance and have peace of mind.

Adam Martin is an active Assistant Director (most recently on "Transformers", to be released summer 07), Producer and Director based in Hollywood. Adam and his wife, Miata, started Abundance Bound, Inc, (AbundanceBound.com - Financial Education and Planning for Actors and Artists") with the mission of developing a community of artists able to pursue their creative goals free from the crushing weight of financial stress. Adam and Miata are coached by Loral Langmeier, author of the best-seller "The Millionaire Maker", and continually apply what they learn with her to their clients within the artistic community. Article Source: http://EzineArticles.com/?expert=Adam_Martin

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